Powder Blue Floral Straight Jacket
The products presented in this review are bestsellers known as Ochre and Black Private Limited is one of India’s leading fashion houses today. The company owns and operates AND & Global Desi brands each with their own distinct identity. AND & AND Girl with its line of chic contemporary western wear for women & Girls; Global Desi, Global Desi Girl, & ITSE are vibrant and free-spirited brands of boho-chic ensembles.
Today, Ochre and Black has a widespread reach that extends not just across the country, but beyond the borders as well. Within India, the network includes above 900 points of sale with more than 210 exclusive brand stores and over 690 multi-brand large format stores. Globally, Ochre and Black marked its first international presence in Mauritius in 2013 with Global Desi.
In April 2015, the company shifted its headquarters to the serene, green hills of Rabale in Navi Mumbai. The new, ergonomically-designed building is a reflection of everything that the company stands for and believes in. Earth-friendly, animal-friendly, work-friendly—the special architecture of this green space uses air, water and sunlight in the most efficient and economical manner, creating a work environment that is completely in sync with the natural environment.
Before AND was launched, there weren’t many designers catering to the needs of the Indian woman. Our country is unique in terms of its culture, which made it even more important to understand what she was looking for, her psyche, her body and her comfort levels. AND offers a chic collection of western wear that comfortably combines formal and evening wear. It has evolved to keep pace with its clients’ changing lifestyles. AND takes them to higher levels of comfort and confidence by making them look, feel, work and play better. The label constantly refreshes its designs and experiments with international trends to help customers create their own personal style. Presently, AND is retailed through over 515 points of sale, which include 122 exclusive stores, and 350 established multi-brand lifestyle formats like Shoppers Stop, Lifestyle, Central etc.
It’s a good trusted brand and products are of great quality